ABOUT CATEGORY MANAGEMENT
Kelkin has recognised how people’s mindsets are changing over the past number of years and there is an overall drive to lead healthier, more active lifestyles, to make positive choices and to improve their family’s wellbeing. As a result of our knowledge and expertise in healthfoods and wellbeing, we are proven category partners with major retailers in this area.
We pioneered the healthfood sections in supermarkets over ten years ago and today work tirelessly with Irish retailers to make shopping this section of the store an easier, more pleasurable and informative experience for consumers. We also offer a category management service to our pharmacy retail customers, providing advice on category performance and developing vitamin supplements category plans & in-store signage.